The Daily 3X – 3 New Ideas Every Day – Bookmark!
Subscribe to your own lists and make test purchases on a regular basis to keep an eye out for broken links or processes. Offer an incentive to customers to let you know if anything was wrong or confusing with your sales funnel.
To write great copy, it helps to be able to visualize your audience. Sales copy should read as if you are actually chatting to your customers, and if you can imagine you are talking to someone that fits the demographic you are aiming at, your copy will be more convincing. How old is your target audience? Are they male or female? What is their average income level and what is their level of intellect likely to be?